OraqelPreview: extension of the appCampaign 13 of 16 · Added idea
Holiday giving pushes
Seasonal pushes: Giving Tuesday, Christmas, Mother's and Father's Day, Grandparents Day.
Ask 1 Donatea lifetime membership or business seats
Ask 2 Add someoneto the lifetime waitlist
Channels
- Email + text
- Social
- Podcasts
- Ads
Assets
- Holiday gift card designs
- “Give Grandma a lifetime” creative
- Countdown posts
Steps
- Plan the calendar
- Build the creative 3 weeks ahead
- Run each push for 7–10 days
- Thank donors after
Timeline
Giving Tuesday and the December holidays first
Owner
Zion Media · Trevor (proposed)
KPIs
Gifts during each push vs. normal weeks
Measured from real data only. Targets are set by Trevor and are not shown yet.
Why it helps
Holiday gifting fits a lifetime gift naturally.