OraqelPreview: extension of the appCampaign 7 of 16 · Trevor's list
Paid ad test: Google, Meta, LinkedIn, X, TikTok
A small, capped test to learn which channel brings gifts and waitlist adds at the lowest cost.
Ask 1 Donatea lifetime membership or business seats
Ask 2 Add someoneto the lifetime waitlist
Channels
- Google Ads (search)
- Meta (Facebook + Instagram)
- LinkedIn (business seats)
- X
- TikTok
Assets
- 3 ad versions per channel: story, game, business
- A landing page per channel with tracking
- A weekly results sheet
Steps
- Set a small capped budget per channel (Trevor sets the amount; nothing is spent until he approves)
- Run 2–3 weeks
- Compare cost per gift and cost per waitlist add
- Keep the winners, stop the rest
Timeline
2–3 week test, then scale the winners
Owner
Zion Media (runs ads) · Trevor (budget) (proposed)
KPIs
Cost per gift · cost per waitlist add · return on ad spend
Measured from real data only. Targets are set by Trevor and are not shown yet.
Why it helps
Can be funded by the Advertising Fund, with reports to donors.