Campaign 2 of 16 · Trevor's list
Social campaign on every channel
A 30-day “Give a lifetime” run on Instagram, Facebook, TikTok, YouTube Shorts, X and LinkedIn.
Ask 1 Donatea lifetime membership or business seats
Ask 2 Add someoneto the lifetime waitlist
Channels
- Instagram + Facebook
- TikTok
- YouTube Shorts
- X
- LinkedIn (business seats angle)
Assets
- 30 short posts from the game nights and gift stories (with consent)
- A “Who would you give a lifetime to?” prompt series
- Story stickers linking to /give/ and the waitlist
- A pinned post on every profile
Steps
- Build a 30-day calendar
- Film once, cut for every channel
- Post daily; reply to every comment
- Every post ends with both asks
- Weekly review: double down on what works
Timeline
30 days, then repeat what worked
Owner
Zion Media social team (proposed)
KPIs
Reach · link taps · donations and waitlist adds from social links · follows
Measured from real data only. Targets are set by Trevor and are not shown yet.
Why it helps
Every post is also a Zion Media brand impression.