Campaign 1 of 16 · Trevor's list
Email + text to every contact list
One coordinated email and text push to all Oraqel, SEER, Gathering and Zion Media contacts, with permission-based lists only.
Ask 1 Donatea lifetime membership or business seats
Ask 2 Add someoneto the lifetime waitlist
Channels
- Email: Oraqel, SEER, The Gathering and Zion Media lists
- SMS only to people who opted in to texts
- A reply-to inbox for questions
Assets
- 3-email sequence: the story, the gift, the last call
- 2 short texts with one link each
- A landing link to /give/ and the waitlist form
- A thank-you email that asks “add one more person”
Steps
- Merge and de-duplicate the lists, and honor every unsubscribe and opt-out
- Segment: existing Oraqel users, SEER, Gathering attendees, Zion Media audience
- Trevor approves every word before anything sends
- Send email 1, then text 1 two days later, then email 2 and 3
- Every reply gets a human answer within a day
Timeline
Week 1: lists + copy · Week 2: send · Weeks 3–4: follow-ups
Owner
Trevor (approves) · Zion Media (sends) (proposed)
KPIs
Open and click rates · donations from the link · waitlist names added · unsubscribes (kept low)
Measured from real data only. Targets are set by Trevor and are not shown yet.
Why it helps
Each list hears about the others: SEER and Gathering readers see Oraqel, and Oraqel users see the Gathering.